The official blog of Nancy Marshall Communications
offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall

 

PLEASE NOTE: This blog has been discontinued.
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Painting Fun!

Here at NMC, we go above and beyond to meet the needs of our clients. Last week, we hosted a photo shoot and while tidying up, realized that the walls could use a little sprucing up.

Business Manager, Juli Settlemire makes painting look easy!

NMC Business Manager, Juli Settlemire volunteered and got right to it! Who says you can’t have fun at work?

Have a great weekend!

 

Big Solutions for Every Business in Maine

President of CORE Solutions, Heather Veilleux.

What do New York, Maine and Ohio have in common? President of CORE Solutions and this week’s Maine Maven, Heather Veilleux, has called all of them home. While she has enjoyed each of them, Heather says, “The truth is, my plan was to move back to Maine all along.”

Veilleux adds that although it was hard to make the decision to move back to Augusta from New York City,  it was also a very exciting opportunity. She says, “Maine has more space to grow and more ways to be unique.”

Maine also has, by far, a much slower and steadier pace. While living in New York, Heather was working three jobs as a real estate agent at Bold New York by day, and a waitress at LongHorn Steakhouse in New Jersey and Marseille in New York City by night, and the occasional weekend gig through Total Entertainment! Not to mention that she was also juggling classes at Berkeley College and remotely creating her own start-up business. How did she do it? Veilleux says, “I realized that I simply didn’t have the time to go to class, so I began taking online classes. Ultimately, this allowed me to start and run a business that would eventually be located in Maine.”

Heather on a trip to Africa last year with the Flying Kites Global. Former Maine Maven, Ashley Underwood was also on this trip.

We hate to get political, but it’s hard to ignore that Heather’s life became consumed with politics shortly after she moved back to Maine last fall. Her fiancé (then boyfriend), Matthew Pouliot, announced that he would be running for office. “Little did I know what a great ride we were in for,” she says, and it would become a great inspiration for her re-evaluation of her business, Heels to Healing.

Through designing and planning advertisements and social media outreach during the campaign, Veilleux realized that there was an opportunity to help small businesses in the area using the same tactics. Heels to Healing was originally created to raise money through events for other nonprofits, but she realized that this model was making her business into a small United Way.

“I felt that rebranding and creating a for-profit business with a strong social mission was a better way to run a business and help my community,” says Veilleux about the change. With a new outlook and the creation of CORE Solutions, her goal is to help other businesses and organizations by offering services that they may not be able to have without hiring a full-time employee and/or hiring multiple companies. CORE Solutions offers high value for a low cost in assisting with event planning, fundraising, marketing and more.

CORE Solutions is an Augusta-based company offering quality business solutions that are designed to fit every budget.

CORE Solution’s signature event is the semi-annual Maine’s Fashion Night Out (MFNO). Originally created as a starting point for Heels to Healing, the event incorporates all of Heather’s favorite things: fashion, music, dance and central Maine! That’s right, it’s located right here in Augusta. Veilleux says, “I feel that central Maine is deprived when it comes to big events, especially in fashion. I live in Augusta and grew up in Hallowell, and I want to be a part of its growth.”

The mission of MFNO is to bring together the community, to promote local business and nonprofit organizations, and to network. They are currently looking for sponsors and volunteers—check out out www.MainesFNO.com for more information on how you can get involved and/or purchase your ticket for their upcoming event at the Armory.

To contact Heather, you may follow her on Twitter @coremaine, like her page on Facebook www.facebook.com/coremaine, or email her heather@coremaine.com.

Bangor Humane Society Goes Social

Stacey Coventry, public relations manager for The Bangor Humane Society, poses with Anna, a resident pitbull.

Cue Sarah McLachlan and add in some big-eyed, adorable furry friends. Yes, most of you know which advertisement I am referring to and we all know how hard it can be to either; a. change the channel even though you desperately want to; or b. to change the channel fast enough because it makes us sad just to think about those fuzzy little fluff balls.

This week’s Monday Maine Maven, Stacey Coventry, can relate as the public relations manager for the Bangor Humane Society (BHS). She has always had an affinity for animals and two years ago she found her very own big-eyed, furry calling in an advertisement for an event and volunteer coordinator. She applied, and with her experience in journalism, sociology and nonprofit management, she was hired.

Coventry credits her previous experience and skills, coupled with her drive to meet the needs of the Bangor Humane Society, for her current role as the public relations manager. Her responsibilities include managing a Facebook page and website, writing and distributing press releases and newsletters, and educating the public on pet adoption.

When it comes to social media, Coventry says you should post daily about anything that might interest your audience adding, “We found people want to be in the ‘BHS adoption loop’ and we find the more we involve and communicate with them, both online and through our newsletter, about our success stories and how we are utilizing resources, the more support we receive.” She goes on to tell stories of how they have been in desperate need for supplies and after a post on Facebook the supplies were on their doorstep by the end of the day.

Stacey and two of her very own rescues, Nala (L) and Koda (R).

Another program that Coventry says contributed to the growing resources of the Bangor Humane Society was their partnership with the ASPCA Rachel Ray $100K Challenge. The contest was between 50 shelters across the country competing to break their own records in rescuing more dogs, cats, puppies and kittens between August and October than the previous year. Although they didn’t win the competition Coventry says, “Our adoptions continue to be up by 25% post-challenge and I receive 20 volunteer applications a week versus the 20 to 30 I used to receive in a month.”

The $100K challenge has inspired Stacey to start similar programs on a local level to increase awareness and adoptions for the Bangor Humane Society. They have a special ongoing adoption program for seniors 65+ and veterans, in which all adult dogs and cats are 50% off with a valid ID. Also, throughout the month of February, they will be running a Valentine’s promotion. All adult cats are $25 and adult dogs are between 10% and 50% off, depending on what Valentine card is on their kennel. Check out the video below to see some of the available dogs:

For those of you that are debating whether to adopt or buy from a breeder, Stacey says to consider that there are six to eight million abandoned and homeless pets brought into shelters each year and that they aren’t bad pets; they are victims of unfortunate circumstances. Coventry says, “I have two dogs and a cat that I rescued and I swear they know they’ve been rescued! They are the most loyal companions.”  Coventry adds that the benefits go beyond connection. Shelter pets are all vaccinated, behavior evaluated and spayed/neutered—not to mention that all money spent to adopt your new best friend goes toward rescuing another homeless pet. Coventry says, “Visit your local shelter and see which furry face adopts YOU—you won’t regret it.”

If you aren’t ready to adopt, but would still like to get involved you may mail your donation to:

693 Mt. Hope Avenue
Bangor, Maine 04401

Or you may donate by going online to www.bangorhumane.org , where you can also enroll in their kennel sponsor program or review the shelter wish list. To contact Stacey, you can email her at Stacey@bangorhumane.org or call her at 207-947-8902, ext. 103.