The official blog of Nancy Marshall Communications
offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall


PLEASE NOTE: This blog has been discontinued.
Please visit for new material from The PR Maven®.


Subscribe VIA Email

RSS Feed
Powered by Google Feedburner


WCSH 6 Kelly LaBrecque

Positive Social Media Role Model

Kelly LaBrecque, meteorologist at WCSH 6

When we were young, anyone on television had to be famous—as in billboards and paparazzi famous. We idolized and admired the people we saw as public figures. Today, their lives are displayed across multiple social networks and through social networks fans get an up close and personal look at the daily lives of their favorite ‘celebrities.’ So what happens when you’re a local celebrity? How do you balance your personal and professional life and share ‘just enough’?

This week’s Monday Maine Maven, Kelly LaBrecque of WCSH 6, discusses how she manages that balance and what motivates her. Kelly’s advice to those young admirers: “Work hard at whatever you want to do and know that your hard work will pay off!”

LaBrecque grew up in Maine and went to school in New York, but she says, “I worked in New York City for a little while after college, but I realized that my heart is in Maine.” She ultimately chose to move nearer to her family, with whom she is incredibly close. Kelly says, “I grew up with my grandparents living right down the street; I saw them almost every day and I knew that having my parents in my own children’s lives in a similar way was important to me.”

Kelly and her husband recently added their son, Silas, to the mix and she credits him as ‘an awesome little dude.’ She admits that it’s been hard to leave the little guy, but that it feels good to be back at work. She says, “Being a Mom has got to be the hardest job in the world!” She laughs at the idea of a routine saying, “Once you think you’ve got the hang of it, some curveball comes your way.”

LaBrecque loves social media and says, “to be able to interact with viewers through Facebook and Twitter is such a cool thing,” but she admits that finding a balance of how much of your personal life you share or not can be difficult. Even though she has always been a pretty open book, she found herself slightly more reserved throughout her pregnancy, but now that Silas is here she says, “If I could I’d post a picture of him every day!” She admits that she has to hold herself back sometimes.

Kelly LaBrecque and Caroline Cornish, a news anchor for WCSH 6

One thing Kelly doesn’t hold back is her passion for the Fit at Five series, which she created. She says, “I never set out to say that I am professional when it comes to fitness and weight loss. I am human and struggle just like most people—like right now with the baby weight that I am working to lose.” She admits that she was nervous about returning to work before losing it all, especially with the sometimes unattainable expectations and pressure put on new Moms, but she adds, “I am choosing to listen to experts who say that slow and steady is the way to go.”

The Fit at Five series helps provide motivation to men and women who feel this pressure and often features stories about building self-esteem and portraying positive feelings about body image. Their new resident trainer, Adam Tielinen, will be providing the team and viewers with some great new tips on how to lose weight and get in shape. Kelly has also been busy helping plan their annual Fit at 5K this fall.

LaBrecque says she loves being able to try all the different workouts and is a self-proclaimed hot yoga junky calling it her ‘reset button.’ Another reset button for Kelly is the entire WCSH 6 team. Kelly calls them fantastic saying, “We have fun, and I think that is important.” Some recent fun has included posting archived videos of the staff behind the scenes, including the video below, which features Kelly, Caroline Cornish and the “News Center Salon”:

Kelly currently resides in Portland with her husband and son. She says, “Portland is the perfect city to live in—not so big as to get lost in the commotion, but just big enough to always be discovering new things.”

To contact Kelly you may find her on Facebook, follow her on Twitter: @klabrecque, or join her network on LinkedIn